About Us

Introduction

Alax Trading Co. W.L.L was established in 2020. under the sponsorship of Mr. Shabbir Hussain  (Board Member – Qatar Chamber Of Commerce & Industry) to supply the Qatari Construction Industry with its electrical requirements.

Over the past years, Alax has developed a rich and impressive roster of clients. This prestige was made possible through an innovative planned strategy and the highest quality of service.

While satisfying the domestic market’s general demand for industrial and commercial electrical products, Alax has developed an enviable reputation as one of the region’s leading electrical suppliers.

For our valuable customers, we have an established showroom with the demonstration of selective products. We have numerous warehousing facilities for the materials to serve our clients in a timely manner.

Vision
Mission

To be the most trusted supplier of electrical solutions in the region, delivering quality and innovation in every connection.

  • To deliver premium-quality electrical products with exceptional service.
  • To build long-term relationships with clients, consultants, and suppliers.
  • To continuously improve our offerings through innovation and customer feedback.

Ultraphase Electricals Trading is a leading and well-reputed trading company based in Doha, Qatar. With years of industry experience and a team of dedicated professionals, we are committed to delivering high-quality electrical, mechanical, and lighting products tailored to the needs of our clients.

Management

Shabbir Hussain

Shabbir Hussain

CEO
The founder of Alax Trading, is a distinguished businessman in Qatar with a strong focus on electrical, mechanical, and instrumentation materials. Beginning his career as an electrical engineer, his dedication and perseverance led to the establishment of the Alax Group, which he successfully elevated to new heights. Known for his unwavering commitment to business ethics and core values, Founder has also secured partnerships with several renowned international brands.

Market share

UltraPhase Electrical Trading brings over 30 years of experience in supplying high-quality electrical materials across Qatar. The company continues to expand its market share each year through professional management, a skilled sales force, and seven well-established retail showrooms. Its commitment to consistently adding premium international brands and maintaining a strong inventory makes UltraPhase a leading name that stands out from its competitors.

45 - 55%

CABLES & WIRES / SPECIAL CABLES

LV power cables are the top-selling productin Falkland. One of the top best supplier in Qatar. The main Targets are;-

  • Consultants
  • Main Contractors
  • MEP Contractors
  • Infrastructure
  • Transportation
  • Commercial/Residential Buildings
  • Karama/Ashghal projects
    BRANDS
    QICC Nexans / Oman / Doha / Top Cables

15 - 25 %

WIRING ACCESSORIES

Wring accessories second top selling materials in Falkland. Mainly targeting

  • Commercial / Residential buildings
  • Villas / Palace / Mosque
  • Retailer / Resellers

BRANDS
MK Honey well / Schneider / Tenby / Legrand

10 - 15%

SWITCHGEAR SYSTEM

LV/MV and HV Switchgear system, Accessories and isolators are the another important product line.
Mostly supply to projects and retails.

BRANDS
Schneider / Hager / Eaton / ABB/ Siemens / Legrand

10 - 15%

OTHER FITTINGS & ACCESSORIES

Other fittings are including;-
PVC and GI conduits and accessories , Cable lugs and Glands, Light Fittings, Exhaust Fans, GI and PVC Cable Ties ,cable markers, insulation taps, etc.
Through 7 Showrooms Falkland achieve their market share as well as improving the share yearly.

BRANDS
European, Asian & American products

Alax Trading is a leading and well-reputed trading company based in Doha, Qatar. With years of industry experience and a team of dedicated professionals,
we are committed to delivering high-quality electrical, mechanical, and lighting products tailored to the needs of our clients.

Company

Products

Services

Contact Us

Main Office & Showroom: Building 05, Shop 03, Barwa Village, Street 9619 Zone-91, Doha - Qatar

+974-5518 8290